Associate Digital Lead · AI Associate

Senior digital leadership, one day a week.

I join your organisation as a part-time Digital Lead or AI associate: setting direction, running delivery, and turning slow manual processes into tools people use every day. You get twenty-five years of experience for a fraction of a full-time salary.

Book a 30-minute call See what I do

25 years as a digital lead working with some of the world’s largest organisations

The experience of a senior hire, without the salary.

Most organisations need someone to own their digital work, but not five days a week. An associate Digital Lead gives you a senior person who knows the ground, for the days you actually need.

Pay for the days you use

A regular day each week, or more during a launch. No recruitment fees, pension, or notice periods.

Start in weeks, not months

Skip the hiring cycle. I can be working with your team within an agreed timeframe from our first call.

Strategy and hands-on

I set the roadmap with your leadership and can also specify, test and build the tools myself.

Independent advice

I'm not selling a platform or an agency's hours, so recommendations follow what you need.

Services

Two ways to work together.

Associate Digital Lead

Owning your digital programme, from roadmap to results.

Strategy and vision

Define and run the roadmap for your digital initiatives, websites and products.

Team leadership

Lead and coordinate developers, designers, audiovisual teams and content creators.

Project and delivery management

Take projects from brief to launch, on schedule, on budget and to standard.

Performance and analytics

Track traffic, conversion and ROI in GA4 or your CRM, and use the numbers to decide what comes next.

Stakeholder alignment

One point of contact between your leadership, technical teams and outside agencies.

Process and technology

Find the legacy systems and bottlenecks that cost you time, and replace them with tools that work.

More about the Digital Lead role →

AI Associate

Practical, safe and measurable AI, starting where it pays back fastest.

1. Audit and opportunity

Map your workflows, find where time and money go, and say honestly whether AI is the answer or a simpler fix would do.

2. Roadmap and pilots

A phased plan built on quick wins, the right models and tools rather than custom builds, and small pilots before any big spend.

3. Data, risk and compliance

Check your data is ready, keep it out of public model training, and stay aligned with UK GDPR and government guidance on responsible AI.

4. Build and oversight

Build it myself or manage the partner who does, with audit trails, source checks and human sign-off where it matters.

5. Training and handover

Train your staff, bring them with you, and hand the system to your own team to run.

More about AI support →

How it works

Simple to start, simple to stop.

A conversation
Thirty minutes, free, to understand what you need and whether I'm the right fit.
A short audit
An agreed number of days looking at your systems, team and data, ending with a prioritised plan you keep either way.
Regular days
Typically one day a week, on site or remote, flexing up for launches.
Clean handover
Your team is trained to run what we've built, and documented so nothing depends on me.

About

Business owner first, technologist always.

I started out as a mastering engineer, then founded my own audio post-production company, grew it to a second facility serving more than 100 record labels, and sold it to a UK record company.

For fourteen years I looked after digital product and business development for a digital content creation agency, winning and delivering work for large corporate and retail clients. In 2021 I co-founded Outside, a global leadership consultancy, where I lead its digital output.

I hold an Executive MBA from the University of Surrey, an MSc and a degree in computer science. That mix means I can sit with your board on Monday and review your developers' code on Tuesday.

Based in Guildford, Surrey. Working with clients across the UK, on site and remotely.

Start with a 30-minute conversation.

Tell me where things are stuck. I'll tell you honestly whether I can help.

Book a 30-minute call Send a message